Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world. Mihaly Csikszentmihalyi (pronounced 'ME-high CHICK-sent-me-high-ee) is a professor and former chairman of the Department of English at the University of Chicago. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "e tortured genius"e is largely a myth. Mihaly Csikszentmihalyi has drawn attention to the social context out of which creativity and innovation emerge. All emphasise how the community in which a person operates affects creative and inno-vative outcomes. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. Mihaly Csikszentmihalyi, Teresa Amabile, Michael West and Claudia Sacramento. Legendary psychologist Mihaly Csikszentmihalyi (The leading researcher into flow states.Newsweek) reveals what leads to these momentsbe it the excitement of the artist at the easel or the scientist in the labso that this knowledge can be used to enrich people's lives. Library Journal (starred review)The classic study of the creative process from the bestselling author ofFlow.Creativity is about capturing those moments that make life worth living. Although the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too.
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